One of the really nice things about the Internet these days is the availability of high quality images. A combination of advances in digital photography, network speed, screen pixel density, and attention to aesthetics in site design have made it possible for sites to display professional-grade pictures. Indeed this has become a requirement for websites in lifestyle categories like fashion, travel, and food: pictures quite often tell the story better than words.
In starting MFromage, I knew I would need to display attractive pictures. I’ve followed the Chocolate and Zucchini blog for years and I consider it to be a great example of where I should aim. I’m nowhere near that, but I started with a minimally acceptable setup. I have a digital SLR camera, bought when my older son was born, with a couple decent lenses that I use all the time. I have one or two nice plates and a cheeseboard, but not much more than that. And as others have told me, I have a good eye in terms of understanding light and photographic composition.
A couple days ago I realized I needed to do better. It happened when I was followed on Twitter by the first person who wasn’t either me or a friend, Elé from La Fourmi Elé. When I visited her site I saw what the next small evolution of MFromage needed to be. The following day, I went to the Monoprix (for Americans, imagine small Target, but with a nicer interior and a big cosmetics section). Twenty-five euros later, I went home with some stylish placemats, towels, and plates. The pictures are below, and I’ve already pressed them into service. I also worked on the design of the site a bit. It feels good to take this next step.